History Yesterday And Today

The history of Rado began in 1917 in the small Swiss town of Lengnau when the three brothers Fritz, Ernst, and Werner Schlup opened the Schlup & Co. clockwork factory.

40 years later, in 1957, it became Rado Uhren AG and the first watch collection was launched under this name. It was the beginning of an unusual success story.

Masterful Technology and Aesthetics

Since its formation Rado has continually fascinated watch lovers all over the world with its ground breaking innovations. With the Rado DiaStar 1 in 1962 Rado introduced the first scratch-resistant watch to the market  and numerous high-tech developments have followed.

Since the 1980s the use of high-tech ceramic became a well-known brand identifier of Rado watches.
The greatest Rado innovation to date, however, has been the development of high-tech diamond for use in watchmaking With a hardness of 10,000 Vickers the Rado V10K is the hardest watch in the world.
Rado watches  are not just famous for their premium materials but also for their unique aesthetic qualities. Since 1990 alone Rado has been the proud recipient of numerous international design awards.

A vision

“If we can imagine it, we can make it, and if we can make it, we will.” This vision inspired by an unshakeable belief in the strength of technology turned  a clockwork manufacturer into a world-class brand. An exceptional team of engineers, scientists, and designers set to work to create the impossible – and they succeeded.

Our story is what dreams are made of

Inventors and masters of creativity poached technologies from other fields which could be adapted for watchmaking purposes by Rado. From alchemists of the 20th century to pioneers and designers, Rado is so far ahead of its time that it has astounded the world with its innovations. The proof of the brand’s success is undeniable; The Rado DiaStar 1, Rado Ceramica, Rado V10K and Rado True Thinline.